Case Study
My Nutra MartEcommerce store of health and nutritional supplements
My Nutra Mart
For My Nutra Mart, we provided our end to end conversion marketing services. The website has been built on Magento platform and various custom-built extensions have also been installed to optimize conversions.
About My Nutra Mart
My Nutra Mart is the leading eCommerce store for nutritional supplements in India. The website provides nutritional supplements from various other brands including Zenith Nutrition and Vista Nutrition. There are supplements for various uses including sports nutrition etc.
Business Need
The product line of the My Nutra Mart website is very vast. It provides nutritional supplements from various brands including Zenith Nutrition, Magnus Nutrition, Nature’s Bounty, Health-Aid, Vista Nutrition and many more. The challenge was to effectively categorize all the nutritional supplements without causing any confusion. Supplements are something which need to be replenished periodically, thus, to give a reminder to users at the time of replenishment was also important.
Web Design
Search Engine Optimization
Social Media Optimization
Lead Generation
Conversion Solution
We created the My Nutra Mart website with the effective menu and added various features including the dynamic product carousal in the menu. Our in-house built extensions like exit intent social login, replenish products and cookies based recently viewed products were installed on the website to enhance the product sales, customer retention and user registrations. Effective search engine optimization and marketing services led to more sales and profits for the client.
Customized Report For Invoice Management- Social Login with Exit Intent
Replenished Items Extension- Cookies Based Recently Viewed Products
The innovative menu, exit intent social login and replenish extensions installed on the website and other conversion oriented features boosted the conversion quotient by 30%.
The exit intent social login was successful in stopping the user to exit the website. This combined with other features decreased the bounce rate of the My Nutra Mart website by 23%.
Regular blog posts and organic posts on various social media channels including Facebook & Google+ led to increased social presence of My Nutra Mart. Social posts increased the social signals too.