Case Study
Ram CoolersRenowned Cooler Brand In India
Ram Coolers
Conversion bug offered unique solution of digital marketing using social media, SEO & PPC starting from February, which marks the start of summer season. Due to our focused analysis and well-planned strategy, the visit on the site went up by 700%.
About Ram Coolers
Ram Coolers is the leading brand of coolers in India. They provide high quality coolers which provide extensive cooling and also have a trouble free long life. Ram coolers have various cooler models for residential as well as industrial cooling covering 125 Sft to 2000 Sft.
Business Need
Ram Coolers based out of Nagpur, India is the leading brand of coolers for residential and industrial cooling covering large areas for cooling. They had an amazing offline base. However, there were major competitors in the market when it comes to online base and online promotions. Ram coolers has very advanced features which keep the cooling performance high and maintain the durability of the cooler. We needed to make the target group aware of the benefits.
Web Design
Search Engine Optimization
Social Media Optimization
Lead Generation
Conversion Solution
For Ram Coolers, we created a conversion focused website which was fully optimized for digital marketing efforts and with the help of unique digital marketing strategy using search engine optimization, search engine marketing, social media optimization and content marketing, we were able to achieve good number of visits on the website. All the category pages and product pages were fully SEO optimized allowing heavy organic traffic on the website.
Fully SEO Optimized- Conversion Optimized PPC Ads
Customized Product Pages- Social Media Optimization
Due to effective search engine optimization and search engine marketing, the visitors on the Ram coolers website increased exponentially by 700%
As the website was optimized after studying the psychological elements and online behavior pattern of the user group, the bounce rate went down.
Due to high conversion rate of the website and heavy traffic coming to the website, the sales and profits for Ram Coolers got multiplied exponentially.