Case Study
Zenith NutritionHealth & Nutritional Supplements Brand
Zenith Nutrition
For Zenith Nutrition, the company which produces nutritional supplements, we created tools which will help visitors understand which supplement would be beneficial for which part of the body. It resulted into more sales on the website.
About Zenith Nutrition
Zenith Nutrition produces scientifically advanced nutritional supplements which includes vitamins, minerals, probiotics, standardized herbal concentrates and amino acids. The company produces superior research formulations that optimize the nutritional value for its customers.
Business Need
Zenith Nutrition’s product range is very vast. It includes vitamins, minerals, probiotics, herbal supplements, amino acids etc. The categories and sub-categories for the brand were really vast and it makes the user search difficult. Also, easily providing them the right supplement before the exit the website was a major business requirement and a big challenge for us. Optimizing pages for search engines, users and the company was something we thought would increase the profits for the company.
Web Design
Search Engine Optimization
Social Media Optimization
Lead Generation
Conversion Solution
For simplifying the user search for supplements and making the whole purchasing process quick, we came up with a conversion centered design. We created an interactive tool where the user can select his/her gender and then move cursor on the various body parts. The user would get the list of the related supplements for the particular body part. This simplified the whole purchasing process for the customer. Creating SEO optimized pages multiplied the visits and conversions on the Zenith Nutrition website.
Interactive Tools- Ajax Based Product Search
Customized Product Pages- SEO Optimized Category Pages
The interactive tool for supplements, SEO optimized product and category pages and the social signals increased the conversion quotient of the website by 68%.
The bounce rate on the website decreased by 24% because of the quality PPC ads, SEO targeted pages and the interactive tool for selecting supplements.
For Zenith Nutrition the blogs on the website and the social posts on the website increased the social signals on the web and social presence got increased by 8X.